Why Birchwood & Atlas
Birchwood & Atlas is a boutique consultancy that partners with SME leaders at pivotal moments of change, such as leadership departures, acquisitions, relocations and closures, to deliver calm, human-centred counsel and clear, measurable plans that steady teams, protect morale and keep operations moving.
We’ve lived it: We have first-hand experience of real world change, not theory.
Strategic empathy + operational discipline: We read the room and run the plan.
One point of accountability: You get senior attention throughout, with no hand-offs or rotating faces.
Clear, timely updates: This ensures no rumour gaps or surprises.
Right level of support: We are hands-on when it matters, light touch when it doesn’t, thereby avoiding unnecessary cost or noise.
Cross-sector and cross-culture experience: We integrate into your world quickly.
Board-level focus: No big-firm overheads, upsell pressure or rotating faces.
About Beth Thomas
Change management consultant
Beth helps SME leaders keep teams steady and delivery on track through pivotal change.
Highly organised by instinct (daughter of an army officer and a teacher), she blends corporate rigour with human insight, so morale holds, rumours don’t fill the gaps and productivity returns quickly.
Facing a leadership transition, restructure, or relocation? Beth brings the clarity, empathy and pace to turn uncertainty into ordered progress.
Beth’s philosophy: no problem is too big if tackled one step at a time.
She’s personable, discreet, and trusted to bring order and momentum to complex change.
What sets Beth apart
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Structured planning with clear owners, milestones, and risks.
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Plain-English communication that closes rumour gaps and rebuilds trust.
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Fast fit in complex settings thanks to cross-sector and cross-culture experience.
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Attention to detail: sharp written communication and meticulous delivery.
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Her toolkit includes formal training in Managing Change, Leadership Communication and Project Discipline; skills she now applies to complex transitions and integrations.
Career highlights
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BSc (Hons) in Animal Behaviour from the University of Edinburgh, followed by early fieldwork in East Africa, which provided useful foundations in resilience, logistics, and stakeholder care under pressure.
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Managed sales and marketing programmes in luxury hospitality, including multiple five-star pre-openings.
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Reversed a negative sales trend in 3 months; within 18 months delivered +12% footfall and +14.21% revenue.
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Led award-winning sales and marketing teams.