Privacy Policy
A legal disclaimer
Birchwood & Atlas (the “Company”) is committed to maintaining robust privacy protections for its users. Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using our Service.
For purposes of this Agreement, “Site” refers to the Company’s website, which can be accessed at www.Birchwoodandatlas.com
“Service” refers to the Company’s services accessed via the Site, in which users can obtain information about, enquire about, and engage Birchwood & Atlas’ consultancy and business support services, including organisational change, leadership transitions, operational improvement, communication support, and related advisory services.
The terms “we,” “us,” and “our” refer to the Company.
“You” refers to you, as a user of our Site or our Service.
By accessing our Site or our Service, you accept our Privacy Policy and Terms of Use (found here: https://www.birchwoodandatlas.com/terms-conditions and you consent to our collection, storage, use and disclosure of your Personal Information as described in this Privacy Policy.
INFORMATION WE COLLECT
Birchwood & Atlas collects “Non-Personal Information” and “Personal Information” in the categories described below.
Usage data
Birchwood & Atlas will process information about your use of our website and services ("usage data"). The usage data may include
(1) the browser types and versions used
(2) the operating system used by the accessing system
(3) the website from which an accessing system reaches our website (so-called referrers)
(4) the sub-websites
(5) the date and time (so-called timestamp) of access to the Internet site
(6) an Internet protocol address (IP address)
(7) the Internet service provider (ISP) of the accessing system
(8) the geographical location of the user
(9) the page views and site navigation paths
(10) the pattern of the users’ use of the service with regard to timing and frequency
(11) any other similar data and information that may be used in the event of attacks on our information technology systems.
The source of the usage data is Google Analytics. The usage data collected is needed to
(1) deliver the content of our website correctly
(2) optimise the content of our website as well as any advertisement
(3) ensure the long-term viability of our information technology systems and website technology
(4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack.
In order to process this information, we rely on the user's consent where required for analytics cookies and similar technologies. We may also rely on our legitimate interests in monitoring, maintaining, securing, and improving our website and services, provided that such interests are not overridden by the rights and freedoms of the data subject.
Notification data
Birchwood & Atlas may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters ("notification data"). Our newsletter may only be received by the user if
(1) the user has a valid email address and
(2) the user registers for the newsletter shipping.
A confirmation email will be sent to the email address registered by a user for the first time for newsletter shipping, for legal reasons, in a double opt-in procedure. The confirmation email is used to prove whether the owner of the email address as the user is authorised to receive the newsletter.
When the user registers for the newsletter, we also store the IP address of the computer system assigned by the Internet service provider (ISP) and used by the user at the time of the registration, as well as the date and time of the registration. The purpose of the collection of this data is to legally protect Birchwood & Atlas by ensuring an understanding of the possible misuse of the email address of a user at a later date. The personal information collected as part of a registration for the newsletter will only be used to send our newsletter.
The subscription to the newsletter may be terminated by the user at any time. The consent to the storage of personal data, which the user has given prior to the shipping of the newsletter, may be revoked at any time. For the purpose of revoking consent, a corresponding link for unsubscribing is found in each newsletter.
Enquiry data, correspondence data and customer relationship data
Birchwood & Atlas may process information contained in any enquiry you submit to us regarding our services and products ("enquiry data"). If a user contacts us via email or via a contact form, the personal information transmitted by the user is automatically stored.
The personal information may include:
(1) the user’s contact information
(2) the user’s name
(3) the name of the user’s employer
(4) the user’s job title or role
(5) the metadata associated with the communication
(6) and information contained in communications between the user and Birchwood & Atlas
Such personal data transmitted on a voluntary basis by a user to Birchwood & Atlas is stored for the purpose of processing or contacting the user, managing our relationships with customers, keeping records of communication with the user, and promoting our products and services to customers.
Publication data
Birchwood & Atlas may process information that the users post for publication on our website or through our services ("publication data").
At present, our website does not provide functionality for users to publicly post, publish, or share content such as blog comments, forum posts, or community discussions. Should such functionality be introduced in the future, any publication data submitted by users may be processed for the purpose of displaying and administering that content and providing the relevant service.
Transaction data
Birchwood & Atlas does not currently process payments or facilitate the purchase of goods or services through this website.
If you engage our services, we may process limited transaction data necessary to administer our business relationship, including your contact details, details of the services provided, invoices, payment records, and correspondence relating to payments.
Payments for services are arranged and processed separately from this website. We do not collect or store bank card details through the website.
We process transaction data where necessary for the performance of a contract with you, to comply with our legal obligations (including accounting and tax requirements), and for our legitimate interests in administering our business and maintaining accurate financial records.
HOW WE USE AND SHARE INFORMATION
Personal Information
Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent, or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Company, such as the servers for our email communications, who are provided access to the user's email address for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.
In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers.
Non-Personal Information
In general, we use Non-Personal Information to help us improve the Service and customise the user experience. We also aggregate Non-Personal Information in order to track trends and analyse use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information, and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.
Legal purpose of the processing of personal data
Birchwood & Atlas may process any of your personal information identified in this privacy policy where necessary for the establishment, exercise or defence of legal claims, both in court proceedings and in an administrative or out-of-court procedure. The legal basis for this processing is the protection and assertion of our legal rights, your legal rights and the legal rights of others.
Birchwood & Atlas may also process any of your personal information identified in this privacy policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, fulfilling tax obligations, or obtaining professional advice. The legal basis for this processing is the proper protection of our business against risks.
Automated Decision-Making and Profiling
We do not use your personal data for fully automated decision-making that has legal or similarly significant effects.
Where we use profiling (such as for tailoring our marketing communications to your interests based on your prior interactions with us), we do so only with your consent, and you have the right to object to such profiling at any time by contacting us at beth@birchwoodandatlas.com
Access to Your Data by Authorised Third Parties
Under applicable law, you have the right to authorise certain third parties to access your personal data held by us. If we receive a lawful request from a third party authorised by you, we will verify the request and share your data accordingly. You may also withdraw such authorisation at any time by contacting us.
We do not enter into exclusive data access arrangements that restrict others from accessing personal data where you have authorised such access.
RETAINING AND DELETING YOUR PERSONAL INFORMATION
The personal information that we process for any purpose or purposes will not be kept for longer than is necessary for the expressed purpose. We will retain your personal data as follows:
a) Contact details, enquiry information, and correspondence submitted through our website, email, or contact forms will be retained for a minimum period of 12 months and a maximum period of 7 years following our last meaningful interaction with you.
(b) Client records, contracts, invoices, and transaction-related information will be retained for a minimum period of 6 years and a maximum period of 7 years following the end of the relevant financial year, in accordance with legal, accounting, and tax obligations.
(c) Website analytics and usage data collected through cookies and similar technologies will be retained for a maximum period of 26 months, subject to the settings of the relevant analytics provider.
In some instances, it is not possible for us to specify in advance the periods for which personal information will be stored. In such cases, we will determine the retention period based on the following criteria:
(a) The retention period for contact details, correspondence, and enquiry information will be determined by the nature of our relationship with you, the ongoing business need for the information, and any legal, regulatory, accounting, or reporting requirements.
(b) The retention period for client records and transaction-related information will be determined by applicable legal, tax, accounting, and contractual obligations.
(c) The retention period for website analytics and technical data will be determined by the operational requirements of our website and the retention settings of our analytics and technology providers.
DATA PROTECTION COMPLAINTS PROCESS
We take the privacy and security of your personal data very seriously. If you have any concerns, questions, or wish to complain about how we handle your personal information, please let us know so we can put things right.
How to contact us:
Email: beth@birchwoodandatlas.com
To help us investigate your complaint quickly, please provide:
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Your full name and contact details.
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A clear description of your concern (e.g., how your data was used, suspected breach, or access request issues).
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Any specific dates, documents, or reference numbers that relate to your data.
Our commitment to you:
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Acknowledgement: We will acknowledge receipt of your complaint within 30 days.
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Investigation: We will investigate your concerns thoroughly and without undue delay.
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Outcome: We will update you on our progress and notify you of the outcome of your complaint.
Escalating Your Complaint
If you are unhappy with our response or how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK’s data protection regulator:
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Helpline: 0303 123 1113
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Website: ICO Make a Complaint
YOUR DATA PROTECTION RIGHTS (GDPR and UK GDPR)
If you are a resident of the EEA or the UK, you have the following data protection rights:
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If you wish to access, correct, update, or request deletion of your personal information, you can do so at any time by emailing beth@birchwoodandatlas.com.
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In addition, you can object to the processing of your personal information, ask us to restrict the processing of your personal information or request portability of your personal information.
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You have the right to opt out of marketing communications we send you at any time. You can exercise this right by clicking on the "unsubscribe" or "opt-out" link in the marketing emails we send you. To opt out of other forms of marketing, please contact us by emailing beth@birchwoodandatlas.com.
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Similarly, if we have collected and processed your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
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You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.
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You have the right to request that we transmit your personal data directly to another controller or service provider, where technically feasible.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
LINKS TO OTHER WEBSITES
As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site and the Service. Therefore, this Privacy Policy does not apply to your use of a third-party website accessed by selecting a link on our Site or via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.
UPDATES
Birchwood & Atlas may update this Privacy Policy from time to time by publishing a revised version on this website.
You should check this page periodically to ensure that you are happy with any changes. Where we make significant changes to this Privacy Policy, we may notify you by email (where we hold your email address) or by placing a prominent notice on our website.
Unless otherwise stated, changes will take effect from the date they are published on this website. Your continued use of the website after any changes have been published will constitute your acceptance of the updated Privacy Policy.
CONTACT US
This website is owned and operated by Birchwood & Atlas, a business operated by Beth Thomas.
If you have any questions about this Privacy Policy, the personal data we hold about you, or our privacy practices, please contact us by email at beth@birchwoodandatlas.com
Email: beth@birchwoodandatlas.com
Last Updated: This Privacy Policy was last updated on 15th June 2026
DATA PROTECTION OFFICER
Our data protection officer's contact details are: beth@birchwoodandatlas.com
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Cookie Policy
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Birchwood & Atlas' website may gather information about your general Internet use by using cookies in order to help you personalise your online experience. Where used, these cookies are downloaded to your computer automatically. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
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‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. ‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so. You consent to us placing non-essential cookies on your computer or device by continuing to use our website with your browser settings set to accept cookies.
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Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
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Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
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We use cookies for the following purposes: (delete the ones that do not apply to your site and for each section list the cookies that are active on your site and the actions they perform)
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authentication - we use cookies to identify you when you visit our website and as you navigate our website;
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status - we use cookies to help us to determine if you are logged into our website;
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personalisation - we use cookies to store information about your preferences and to personalise the website for you;
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security - we use cookies as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally;
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advertising - we use cookies to help us to display advertisements that will be relevant to you;
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analysis - we use cookies to help us to analyse the use and performance of our website and services; and
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cookie consent - we use cookies to store your preferences in relation to the use of cookies more generally.
Some of our service providers also use cookies and those cookies may be stored on your computer when you visit our website. These are the third party service providers that store cookies when you visit our website:
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We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google's Privacy Policy is available at: https://www.google.com/policies/privacy/.)